Staying Collaborative Under Pressure
Why relational capacity matters more than communication strategies.
By Kerstin Andlaw
In many organisations, stakeholder engagement is often approached as a matter of communication; how information is shared, how expectations are managed and how messages are framed.
Yet in practice, the quality of stakeholder relationships rarely depends on communication strategies alone.
The real test often comes when tensions arise, perspectives differ, or organisations must balance collaboration with clear responsibilities and boundaries.
Across many organisations I work with, a common pattern is that difficult conversations are avoided. Attention shifts towards disagreement and winning the argument, while the relationship itself and the tensions and dynamics between people remain largely unaddressed.
Often there is an unspoken hope that these tensions will simply disappear. In reality, they are usually the very obstacle preventing common ground from emerging.
When this happens, communication can become increasingly transactional, rigid and sometimes defensive. This further deepens distance and tension because stakeholders no longer feel heard and trust begins to erode.
The familiar pattern of protecting positions then takes hold. Conversations become less open, tensions escalate, and relationships weaken.
The deeper issue is that stakeholder engagement is not primarily a communication challenge, it is a relational capacity challenge.
Trusting and effective stakeholder engagement becomes difficult when individuals or organisations lack the capacity to work constructively with tension, difference and the relationship itself.
Strong stakeholder relationships, whether internal or external, require relational capacity, the ability to:
- Listen openly and hear different perspectives
- Hold multiple viewpoints at the same time
- Attend to the relationship alongside objectives
- Maintain clarity about responsibility and boundaries
- Work constructively with tension and power dynamics
Ultimately, relational capacity means staying in dialogue and maintaining a collaborative approach even when perspectives differ or the situation feels stuck.
It is important to be clear that collaboration does not mean softening responsibility or removing clear lines.
A collaborative approach means taking responsibility for the relationship itself and strengthening commitment on both sides to the engagement process.
Sometimes this means attending to the relationship precisely in the moment when it would be easier to blame the other party for being “difficult”.
Choosing dialogue instead of blame is not a soft approach. It is an act of leadership.
TAO|ThriveAsOne worked with the Gibraltar Financial Services Commission (GFSC) over the past nine months to expand on the relational capacity of its people and strengthen stakeholder relationships within a complex regulatory environment.
The programme intentionally focused not only on tools and communication techniques, but on developing the ability to build on trust, navigate power dynamics thoughtfully, remaining constructive even when interests differ and without losing clarity on regulatory responsibilities.
How organisations show up in moments of tension ultimately determines the strength of their relational capital.
“In an increasingly dynamic regulatory landscape, the strength of our stakeholder relationships and our ability to navigate them effectively are as critical as the regulatory expectations themselves.
“What truly sets this approach apart is the close and trusted relationships we have built with firms through consistent engagement and open two-way dialogue. This has enabled a deeper, more nuanced understanding of the firms we supervise, intentionally moving away from outdated, one-size-fits-all customer service questionnaire models towards a more targeted and insight-led approach to supervision.
“The result is a more robust regulatory approach that strengthens outcomes, builds on mutual trust, and delivers lasting value for both our organisation and the stakeholders we serve.” Kerry Blight, GFSC CEO.
As part of the programme, participants developed their ability to deliberately attend to tensions within stakeholder relationships rather than remaining focused purely on content or positions.
Stakeholder relationships often involve competing priorities, organisational pressures, different interpretations of responsibility and regulatory expectations. These dynamics were a central focus of the programme.
Rather than avoiding them, participants were encouraged to develop the capacity to:
- Recognise tension without becoming defensive
- Remain curious about stakeholder pressures and perspectives
- Engage in dialogue about both the issue and the relationship when needed
- Hold firm boundaries where necessary
“At the GFSC, our regular engagement with firms is central to effective supervision, particularly in a sector as dynamic and impactful as insurance. This programme reinforced the value of clear, outcome-focused dialogue and the discipline of pausing at agreement to ask for ‘any concerns’, a simple step than can bring up any unspoken issues and help further strengthen delivery.
“It is through these deliberate practices that we continue to refine our approach and be the best that we can be in the outcomes we achieve.” Joe Perdoni, GFSC Director of Prudential and Intensive Supervision.
Collaboration is sometimes misunderstood as “giving in” or being overly accommodating. In reality, collaboration means taking shared responsibility for both the relationship and the outcome. When conversations become stuck, the most effective step is often to shift attention from arguing positions to strengthening the relationship that holds the conversation. Remaining steady in holding both the relationship and the content with clarity, empathy and boundaries is a sign of leadership maturity.
While the programme offered practical tools and techniques, developing relational capacity ultimately requires something deeper. It requires the willingness to question our own assumptions and mental models, and the courage to practise ways of engaging that may feel unfamiliar. The quality of attention and intention we bring to stakeholder relationships shapes the outcomes that follow.
Three key insights emerged from the programme:
- Dialogue builds trust
Stakeholder relationships strengthen when organisations move beyond one-way communication and create space for genuine dialogue. - Tension and resistance are valuable signals
When tensions surface, they offer an opportunity to deepen understanding and strengthen relational capital. - Clarity and collaboration go together
Clear responsibilities and expectations are strengthened not weakened by collaborative relationships.
Reflection for leaders and organisations
How does your organisation respond when stakeholder tensions arise?
Do you create space for dialogue, or move quickly to defend positions?
What capabilities might help you engage more constructively with different perspectives?
Organisations operate within networks of stakeholder relationships, and the quality of those relationships directly influences organisational effectiveness.
Strong stakeholder engagement is not built solely through processes or communication strategies. It grows from the collective relational capacity of organisations and their people to listen deeply, engage openly and navigate complexity with clarity and commitment.
In increasingly complex environments, the ability to stay in dialogue, work constructively with tension and hold both clarity and empathy is not simply a communication skill, it is a core leadership capability.
Kerstin Andlaw works with leaders and organisations on leadership, culture and stakeholder engagement. As Founder and Systemic Change Partner of TAO | ThriveAsOne Consulting, she supports organisations to build the collective capacity to work effectively within complex systems.
OTHER
We all have bad days, right? In business, that can mean we don’t bring our A-game to work and perhaps our service slips. Maybe a dish takes too long to reach a table or a staff member sounds distracted at the till. This could lead to negative Google Reviews or on ‘that’ Facebook group that […]
How to: Brainstorm
If you’ve been dreaming of starting your own business, you’re not alone. Data from the UK’s Office for National Statistics (ONS) revealed that the annual number of companies registered is edging closer to the one million mark, that’s up by 75,000 in 2022 which itself was 30,000 higher than in 2021. Whether it's following a passion, aiming for financial independence, or breaking free from the 9-5 grind, every entrepreneurial journey begins with one crucial thing: a solid idea. But coming up with that perfect idea can be tough. This is where brainstorming comes in—it’s the creative springboard that can help you turn your business dreams into reality.
Artificial Intelligence promises unprecedented opportunities for small business owners in Gibraltar. As the digital landscape faces constant evolution, understanding AI becomes not just beneficial but essential for businesses aiming to thrive in 2024. In this article, we aim to demystify the complexities surrounding AI, offering an approachable guide to its fundamentals, history, and practical applications for businesses, providing you with the knowledge to embrace this technology confidently.
Gibraltar has long been home to many international businesses. Gaming giants, UK-based insurance companies and far-flung fintech firms are all drawn here thanks to our strategic location and business-friendly environment. Carl Clavering moved his insurance business to Gibraltar, and it’s safe to say, it’s transformed his life. When I caught up with Carl, it was clear that his decision to relocate wasn't just about tax advantages or access to the UK market —it was about finding a place that felt like home, both for his business and his family.
Introducing the Thrive Catalog - A curated collection of goodies selected by our editorial team each quarter. Everything featured is available right here, right now at prices that are better than or compete with the internet.
Raju Purswani examines Ted Baker’s fall, sharing sharp lessons for entrepreneurs: stay true to your brand, beware of overhauls that alienate customers, and balance growth with identity. A cautionary tale with insights every business can learn from.
My name is John Hayes, and I'm a really busy guy. Busy procrastinating most of the time. You wouldn't believe how many unessential tasks I had to complete before sitting down and writing this article. Those sales reports and emails don't check themselves. Yep, I've been busy. Busy doing nothing. We've all had one of those days where we feel like we've been incredibly "busy" - but can't quite put our finger on what we actually accomplished. Maybe we spent three hours answering emails, another two fiddling with a spreadsheet no one asked for, and another hour in a meeting that could have been an email or WhatsApp message. At the end of it all, the to-do list somehow got longer, not shorter.
In business, we often concentrate on the what and how of an enterprise.
Imposter syndrome is a psychological behaviour where individuals, including many high achievers, struggle with persistent feelings of self-doubt, inadequacy, or the fear of being exposed as a fraud. Despite their achievements, those experiencing imposter syndrome believe they are undeserving of their success or worry that they've misled others into overestimating their abilities.
Two decades is a long time for any business - with all the strife that businesses large and small have had to endure these past four years, it seems that anxiety among business owners has never been higher. I recently had the pleasure of chatting with Garren Thompson, co-owner and co-founder of Gibraltar hair & beauty salon Miss Shapes, based on Bishop Rapallo’s Ramp. As the business recently hit the 20-year milestone, we discussed the highs and lows of creating a successful salon in a saturated market, how he and his team created their new range of Miss Shapes branded Hair & Beauty products and how this will help build success for another 20 years.
Gibraltar’s size means that shoppers don’t have too far to go to shop. Schools, supermarkets, entertainment, eateries and healthcare are all within easy reach. That hasn’t stopped Gibraltar's business community from wanting to meet its customers' needs online. I met three local businesses that have embraced eCommerce.
Editor’s Welcome
Welcome to the fifth edition of Thrive magazine. Too often the narrative around business focuses on success and, in my view, we forget to talk about failure. That’s why we lead this edition with EPIC FAILS by Katie Buller—because understanding what doesn’t work is just as important as what does.
Building a personal brand isn't just about showcasing your professional accomplishments; it's about weaving your unique narrative, passions, and values into a cohesive identity that resonates with others. Here's how you can bring your personal brand to life, with practical examples to guide you at every step.
Business Plan Essentials
You have a brilliant idea. You can picture the logo, the customers, maybe even the first sale. But without a clear plan for how to get there, the idea risks staying exactly that - an idea. Starting a business without a plan is like setting off on a trip with no map. You might eventually arrive somewhere, but it is unlikely to be where you hoped. A business plan is not just paperwork. When written with care, it is a roadmap that guides every decision, a pitch that wins support, and a source of confidence on the days when challenges mount.
Technology is having a major effect on every aspect of our lives, and the retail environment is not immune to these changes. Not only has online shopping revolutionised the way we think about buying and consuming, but it has also dramatically changed how we shop in physical stores.
With its largely service-based economy, you'd be forgiven for thinking that Gibraltar didn't have to deal with the problem of toxic waste, perhaps more commonly seen in countries reliant on manufacturing, mining and even agriculture. However, every gaming company, insurance firm, fintech organisation, retailer, restaurant, and literally every other business on the Rock is potentially responsible for producing a particularly nasty waste byproduct - e-waste.
Success doesn’t just happen; it’s built on a strong foundation of preparation, clarity, and taking consistent action. Whether you’re launching a new business, taking your current side-hustle full-time, or looking to scale in a competitive market, having the right plan in place is essential.
Finding time to sit down with a book can feel like a luxury sometimes. We seem to be pulled in all sorts of directions, yet many of us still want to learn and stay exposed to new ideas. Podcasts have filled part of that gap. They’re accessible, conversational and easy to consume while commuting or […]
Last month marked eight years since the UK voted to leave the European Union. I remember the exact moment I read the headline ‘UK Votes to Leave the EU’ on my phone and the feeling of shock that started to set in. My first thought was, “Er, now what?” Little did I know I would still be asking that question eight years later… Eight years of uncertainty, negotiations, grace periods, frameworks, and meticulously crafted non-statements. But still no solution.
We recently provided a large local organisation with their uniforms. Once the order was delivered, I felt compelled to send them guidelines on how to take care of their uniform. Spending money on clothes and footwear is not a guarantee on making the right impression, either to yourself, nor anyone else- it’s attention to detail that seals the deal.