The Hound Pound: Gibraltar’s Pet Sector
By David Revagliatte
@dgrevagliatte
Pets are like family, right? As a proud cat dad, I’d actually go further and say that they are family. Over the years, I have spent my well-earned money on (many) toys, beds, treats and vet bills for my two feline furballs Nacho and Drake. And I am not alone. According to a recent Fortune Business Insight report, the global pet care market was valued at a massive £171.78 billion in 2022 and is projected to grow from £180.06 billion in 2023 to £269.29 billion by 2030.
Whilst we haven’t got the financials for Gibraltar’s pet sector, it is safe to say that we are a community of pet lovers. In March 2021, the Government issued 1431 dog licenses on the Rock and I’m pretty sure that figure just scratches the surface of the scale of Gibraltar’s canine community. To learn more about our local pet economy, I have done some digging and met some of the businesses targeting local animal lovers.
The pet-friendly business
Local restauranteur Dominique Peñalver runs a pet-friendly policy at her Freska cafe and Monique’s Bistro, “Monique’s welcomes customers with dogs on its outside terrace, and my new venue Freska at E1 on Devil’s Tower Road lets dogs into its lobby and outside terrace. We don’t permit dogs inside the restaurants as we have staff with allergies working for us, but otherwise, we are super dog friendly.” Keen to know what motivated this policy, Dominique says that it was her customers who drove the change, “I love dogs, but I also listen to what my customers want, we were getting asked whether dogs were allowed at our venues a few times each day, why would I turn away business?”
Somewhat of a trendsetter regarding being pet-friendly is local hair and beauty salon Miss Shapes. Garren Thompson owns the business with his husband, “We’ve actively encouraged our clients to bring their dogs into the salon since the start! It makes no sense to ask people to leave them outside, it’s good for business as our clients appreciate being able to bring them in and it creates quite a buzz in the salon when they do!”
The pet product suppliers
Local supermarkets also embrace this growing market segment by offering a wider range of products. Eroski Gibraltar’s CEO Daniel Massias shares that his stores sell a wider pet food range. “The trend we are seeing in pet food mirrors that of humans; it’s shifting towards higher quality, eco-friendly products that enhance the well-being and health of the animal.” Expecting this to continue, Daniel adds, “I predict our pet market will continue to grow along this line – pets are becoming increasingly important within families and there’s a growing sensitivity towards animals. We don’t have local data, but we know that the number of pets in Spain is rising.” I asked Daniel if he had seen sales rise over the last few years, “Eroski has experienced growth over the last few years, but it’s hard to attribute that to specific consumer trends. Brexit presented an opportunity because our supply chain wasn’t impacted as negatively as other stores. We’ve seen a growth in the number of local shoppers choosing Eroski.”
And it’s not just Gibraltar’s larger supermarkets stocking pet-friendly food. The Health Store provides various products to improve our animals’ wellbeing. Its owner, Robin, says that people are wisening up about what they feed their pets, “We have a steady flow of clients looking for healthier, additive-free options to feed their pets. So many of the mass-produced foods contain lots of potentially harmful fillers and I think the community is realising this.” As well as stocking food, Robin is also seeing demand for CBD oil products. “Clients are asking for ways to soothe their pets during firework displays and are also turning to CBD oil as a way to treat chronic illnesses too.”
The specialist dog services
Canine Services Assistance is a local firm aimed at making life easier for Gibraltar’s dog owners (and dogs). Founded in 2018 by Ana Bonfiglio, she saw in opportunity whilst working as a dog handler/walker, “I purchased a van and fitted it with several different size dog cages made to measure with emergency hatches. I soon realised that local dog owners needed boarding and daycare services. I teamed up with the Gib Vet Clinic and in 2022, took over management of the Gibraltar Kennels. Since then, we’ve fully refurbished its facilities and are popular with the local dog-owning community. I now have a small qualified, professional and dedicated team that helps me in the day-to-day running of the kennels,”
According to Ana, her dog walking, training and socialisation services are popular, but the area she has seen increased demand for recently is dog daycare. “Our clients can drop off their fur babies to spend a number of hours playing freely with other dogs. Regular dogs get to make friends with each other and have such a nice time, that at times when the owner arrives to collect them, they are reluctant to leave. Clients drop off their dogs when at work or away in Spain, knowing that they do not need to rush back to attend to the dogs”
The pet shop owners
Pet Zone on Bishop Rapallo’s Ramp has been in business since 2014. Run by husband and wife team Stacey and Christian Tosso, the shop is a treasure trove of pet supplies for all sorts of domesticated animals. I popped into the shop to ask about their experiences serving the local market. According to Sophie, times aren’t so easy at the moment, “It’s challenging, to be honest. We have loyal customers who come to us for their essentials like pet food and other supplies, but business has slowed down notably due to online shopping and increased shipping charges.” And it’s not just increased competition and higher shipping costs that are hitting their business, “One of the biggest problems we face is the block on the importation of live animals. Since Brexit, Gibraltar is not permitted to import live animals – and with no end in sight to the current UK-EU negotiations, we can’t see a solution to this”.
The final note
Gibraltar’s pet market seems to mirror the global trend of increased attention on our furry companions – we seem to be a community of animal lovers. On the flip side, the lack of economic data and geopolitical challenges like Brexit and ensuing UK/EU negotiations don’t allow us to match the global ‘boom’ in the pet sector reported by the big market intelligence firms. It’s simply harder to quantify in economic terms.
Despite the hurdles, the rise of pet-friendly establishments, increased awareness about pet health, and innovative services geared towards our furry friends point to a flourishing sector.
OTHER
The Treaty between the EU and the UK over Gibraltar is finally giving us some clarity, and yet, it also reminds us just how much sits outside our control. The finer details will take months to surface. Political tides may shift. Promises will be tested by practicalities. Every day, we face issues beyond our reach: new legislation, competitor actions, market trends, customer behaviour, staff turnover, illness, family responsibilities, global events. All of it lives in what Stephen Covey calls the Circle of Concern - things we care about, but cannot directly change. The more we fixate on them, the more frustration can grow.
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