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How to: Brainstorm

If you’ve been dreaming of starting your own business, you’re not alone. Data from the UK’s Office for National Statistics (ONS) revealed that the annual number of companies registered is edging closer to the one million mark, that’s up by 75,000 in 2022 which itself was 30,000 higher than in 2021.

Whether it’s following a passion, aiming for financial independence, or breaking free from the 9-5 grind, every entrepreneurial journey begins with one crucial thing: a solid idea. But coming up with that perfect idea can be tough. This is where brainstorming comes in—it’s the creative springboard that can help you turn your business dreams into reality.

Step One:Ideate, Ideate, Ideate

At the planning stage, the seeds of your business are still forming. Brainstorming helps you dig into your creativity and turn your thoughts into actionable ideas. It’s a way to move from having a dream to having a plan to pursue. Here’s our guide to ideation

  1. The Zero Draft Method

This is all about getting your ideas on paper without worrying about structure or perfection. This technique is perfect if you’re stuck or unsure where to begin. The aim is to overcome overthinking and let ideas flow freely.

Take Action: Set a timer for 15-30 minutes and write continuously. Don’t edit or organise—just get everything down on paper.

  1. BlueSky Thinking

BlueSky Thinking is about removing limitations and imagining unrestricted possibilities. It encourages you to dream big, beyond constraints like money, time, or resources. This method can spark innovative and creative ideas that you wouldn’t have otherwise considered.

Take Action: Ask open-ended questions such as, “If I had unlimited resources, what business would I start?” or “What does the perfect solution look like, without limits?” This lets you explore all avenues without worrying about practicalities.

  1. SCAMPER Method

If you’re a fan of structure, this one’s for you. It’s particularly helpful if you already have a business concept but need to make it more innovative or competitive.

Substitute: What can you replace to improve this idea?

Combine: Can two ideas be merged into one?

Adapt: How can you tweak an existing idea for a new market or purpose?

Modify: What aspects could be changed to make it better?

Put to another use: Could your product or service be applied in a new way?

Eliminate: What can you remove to simplify the idea?

Reverse: Can the process be flipped to see it from a new angle?

  1. Reverse Thinking

Instead of asking how to succeed, this method helps you explore the potential failures of an idea. By thinking from a completely different perspective, you can uncover risks or weaknesses that might have been overlooked.

Take Action: Ask questions like, “What would make this business fail?” or “What’s the opposite of my idea?” This method can reveal potential challenges or lead to unexpected insights.

  1. Mind Mapping

If you’re more of a visual thinker, Mind Mapping is a great way to organise and connect your ideas. By laying them out visually, you can spot patterns, links, and themes that might not be obvious in a traditional brainstorming list.

Take Action: Start with your central idea and create branches that represent key aspects such as products, services, or customers. Then, break each branch down into smaller, related ideas.

Step Two: ‘Real World’ Your Idea

Getting creative is an essential (and enjoyable) first step, but it is equally important to get real-world feedback. Engaging with other entrepreneurs and business experts will help you determine whether your idea is viable.

  1. Join Business Networks  

Networks like the GFSB provide essential support, advice, and mentorship from fellow entrepreneurs. Sharing your ideas helps you gain feedback and refine your business concept.

  1. Attend Events and Workshops  

Workshops and events offer insights from experienced entrepreneurs, covering trends and best practices. They’re also great for networking and building valuable connections.

  1. Find a Mentor  

A mentor offers personalised advice, helping you navigate challenges and avoid mistakes. Their experience can be key to keeping your business on track and growing.

Brainstorming is a powerful tool for shaping and refining your business ideas. Techniques like these can help unlock your creativity and guide you toward a viable business concept. But remember, generating ideas is only the first step. The next move is to test and validate them in the real world. That’s where resources like the GFSB’s new How to Start a Business Guide comes in. This guide provides invaluable advice, practical steps, and expert insights to help you navigate the path from idea to action.

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When it comes to ideation in business, there’s no one-size-fits-all approach. Every business, team, and leader has their own way of generating and refining ideas. Whether it’s through structured brainstorming sessions, casual conversations, or solo reflection, the goal is to unlock creativity and find solutions.  We’ve asked four GFSB members to share how they approach ideation in their fields. As you read, think about how you generate ideas and remember that sometimes, the best results come from trying something new.

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