Lines
Lines

Carmel Khalilian on Finding Your Purpose

In business, we often concentrate on the what and how of an enterprise. Of course these are essential factors, but we must be mindful of not leaving a crucial question unexplored. As an Architect, Urbanist and Entrepreneur, I’ve found that considering why is not just an intellectual pursuit; it’s the beating heart of an organisation, the driving force behind its journey and, as a result, I have made it central to my practice.

Reflecting on my career, I see that my more noteworthy achievements have sprung from a deep understanding of my why. My journey began at a local architecture and development firm. I unearthed a passion for collaborative design and communication across diverse stakeholders – from on-site builders to in-office engineers, and from clients to the broader community. This collaborative approach defined how I wished to work, but uncovering why I was doing it was vital.

As time went on at the development firm, I started to observe a stark contrast between the enthusiasm felt by clients and developers and the frustration felt by the communities they impacted. I realised that if one designs for people, one must place their diverse needs at the heart of the project. Bingo; I had found my why.

With my why defined, I embarked on a mission of connecting people with their built and natural environments – to balance the need for profitability with the needs of those using the spaces we develop. That mission led me to further my specialisms in urban development and planning at University College London and, ultimately, to set up my own business.

Since venturing into entrepreneurship, I have spearheaded diverse projects, championed city-wide agendas, engaged in participatory master planning, and co-designed concepts for various spaces. Alongside these endeavours, I continually revisit and reinforce my vision for why I do what I do, striving to contribute to transforming city planning alongside a network of like-minded individuals.

I have found my why, now it’s your turn. I have written a guide through the process of discovering your business’s purpose. I appreciate not all of these points will relate to your own business, but I hope it gives you some food for thought.

  • Turning Purpose into Action: Solving Problems
    A successful business should focus on solving real-world problems. Identify the pain points in your life or those of others that align with your purpose. Your business will inherently resonate with your audience by aiming to make a difference and offering solutions. Align your purpose with the problems you intend to solve, creating authentic connections with your customers.
  • Discovering your purpose is the cornerstone of building a thriving business. Your “why” is the authentic reason behind your journey, reflecting your values and beliefs. Start by introspecting your passions and the driving force that transcends mere profit. Your purpose acts as a magnetic force, attracting customers who share your values and fostering unwavering loyalty.
  • Market Research: Where Purpose Meets Demand
    Understanding your market and validating your idea’s potential is crucial. Dive into market research to ensure genuine demand for your product or service. Analyse competitors to uncover gaps your purpose can fill, setting your business apart. By grounding your idea in market realities, you increase the likelihood of success while staying true to your purpose.
  • Fostering Collaboration: The Power of Collective Purpose
    Encourage collaboration and diverse perspectives during brainstorming. Surround yourself with individuals who share your purpose and promote open discussions. Embrace the collective power of “we,” leveraging your team’s insights to refine and fortify your concept. A shared sense of purpose breeds a resilient, motivated workforce that propels your vision forward.
  • Visualising Impact: A Guiding Light
    Visualising the impact of your business idea is a potent tool for refining your purpose. Envision the positive change your product or service can bring about, both for your customers and the broader community. This practice fuels your passion, keeps you aligned with your purpose, and serves as a guiding light throughout your entrepreneurial journey.
  • Embracing Adaptability: The Dynamic Force of “Why”
    Embrace adaptability as an essential aspect of brainstorming. Be open to refining your vision based on new information and insights, understanding that your purpose may evolve alongside your business idea. By embracing adaptability, you foster innovation and resilience, making your purpose a dynamic force that propels your success.
  • Discovering your purpose is a pivotal step in brainstorming a successful business idea. Infuse your concept with the essence of your “why,” identify problems that align with your purpose, validate your idea through market research, and cultivate collaboration within your team. The process of establishing your “why” is iterative, and revisiting it helps you stay aligned and adaptable amidst changing circumstances.

Visualise your venture’s impact and remain open to adapting in your pursuit of success. By incorporating these key concepts, your business idea will go beyond a mere product or service, becoming a purpose-driven journey that leaves your indelible mark on the world.

Lines
Small Lines

SHARE THIS

Lines

OTHER

For many businesses, standing out from the crowd in an already crowded marketplace is a mammoth task. But for Fresquita one of the ways they tackled this issue was with highly creative packaging.

Raju Purswani examines Ted Baker’s fall, sharing sharp lessons for entrepreneurs: stay true to your brand, beware of overhauls that alienate customers, and balance growth with identity. A cautionary tale with insights every business can learn from.

When it comes to ideation in business, there’s no one-size-fits-all approach. Every business, team, and leader has their own way of generating and refining ideas. Whether it’s through structured brainstorming sessions, casual conversations, or solo reflection, the goal is to unlock creativity and find solutions.  We’ve asked four GFSB members to share how they approach ideation in their fields. As you read, think about how you generate ideas and remember that sometimes, the best results come from trying something new.

Finding someone who listens, understands, and guides you can make all the difference. For women in Gibraltar, the Women’s Mentorship Programme offers just that – honest conversations and valuable support from people with lived experience who understand. Now in its sixth cycle, the programme pairs women with mentors to help them navigate work, life, and everything in between. Ok, full disclosure: as a recently appointed mentor, that last sentence somewhat triggers the old imposter syndrome and self-doubt, but I am honoured to be part of this scheme and look forward to doing my very best in the months ahead. 

AI is poised to reshape the legal profession, with 31% of law firm leaders predicting major disruption by 2025. Scott Simmons explores how AI could improve client outcomes, streamline workflows, and drive value. Whether you’re cautious or curious, it’s time to explore AI’s potential.

We’ve said it before and it’s only getting louder: AI is reshaping how businesses work. From chatbots and smart analytics to automated content and decision-making tools, AI is helping smaller firms punch well above their weight. But with that power comes responsibility. As AI use grows, so do the risks around data privacy, and under GDPR, getting it wrong can mean serious fines and lasting reputational damage.

In an increasingly digital work environment where we have more emails, WhatsApp messages & interruptions than ever before, many business leaders started looking at ways of alleviating the stress that comes with this increased workload. Relaxing the dress code and letting your team dress down and wear in more casual clothing is one way of doing this….Or is it?

Gibraltar has long been home to many international businesses. Gaming giants, UK-based insurance companies and far-flung fintech firms are all drawn here thanks to our strategic location and business-friendly environment. Carl Clavering moved his insurance business to Gibraltar, and it’s safe to say, it’s transformed his life. When I caught up with Carl, it was clear that his decision to relocate wasn't just about tax advantages or access to the UK market —it was about finding a place that felt like home, both for his business and his family.

Did you know that what you eat directly affects your energy levels, brain function, and stress resilience? Poor dietary habits—such as skipping meals, consuming too much caffeine, or relying on processed foods—can lead to energy crashes, brain fog, and reduced efficiency. On the other hand, a well-balanced diet stabilises blood sugar, enhances cognitive function, and keeps stress levels in check.

If you’ve been dreaming of starting your own business, you’re not alone. Data from the UK’s Office for National Statistics (ONS) revealed that the annual number of companies registered is edging closer to the one million mark, that’s up by 75,000 in 2022 which itself was 30,000 higher than in 2021. Whether it's following a passion, aiming for financial independence, or breaking free from the 9-5 grind, every entrepreneurial journey begins with one crucial thing: a solid idea. But coming up with that perfect idea can be tough. This is where brainstorming comes in—it’s the creative springboard that can help you turn your business dreams into reality.

Imposter syndrome is a psychological behaviour where individuals, including many high achievers, struggle with persistent feelings of self-doubt, inadequacy, or the fear of being exposed as a fraud. Despite their achievements, those experiencing imposter syndrome believe they are undeserving of their success or worry that they've misled others into overestimating their abilities.

During a recent and very long overdue catch up with my friend Trina, I had one of those ‘Aha moments’. To be fair, as someone who spends a lot of time interviewing experts, these moments happen to me a lot, but this one was different. In the 20 years Trina and I have been friends, she’s developed marketing strategies for global brands including Coca Cola, Virgin Atlantic, Nestlé and IKEA . Impressive stuff, but it’s what she’s working on now that really got me thinking…Taking inspiration from the military and politics, Trina and her business partners set up The Competitive Wargaming Team and now deliver secret, scenario-based ‘corporate war rooms’ for senior leaders designed to predict and outmaneuver competitor moves.

Welcome to the fifth edition of Thrive magazine. Too often the narrative around business focuses on success and, in my view, we forget to talk about failure. That’s why we lead this edition with EPIC FAILS by Katie Buller—because understanding what doesn’t work is just as important as what does.

When you’ve been running your own business for a while, you know what works, and it’s easy to rely on the skills that got you to where you are. Chances are, you’re comfortable doing things in a certain way, and your team knows what to expect from your leadership style.

Gibraltar’s size means that shoppers don’t have too far to go to shop. Schools, supermarkets, entertainment, eateries and healthcare are all within easy reach. That hasn’t stopped Gibraltar's business community from wanting to meet its customers' needs online. I met three local businesses that have embraced eCommerce.

Running a small business is an exciting journey, but without proper bookkeeping, it can quickly become overwhelming. Imagine trying to make critical business decisions without knowing how much money is in your account or being caught off guard by a hefty tax bill because records weren’t kept up to date. Good bookkeeping isn’t just about staying compliant; it’s about gaining control over your business, planning for growth, and avoiding costly mistakes.

You have a brilliant idea. You can picture the logo, the customers, maybe even the first sale. But without a clear plan for how to get there, the idea risks staying exactly that - an idea. Starting a business without a plan is like setting off on a trip with no map. You might eventually arrive somewhere, but it is unlikely to be where you hoped. A business plan is not just paperwork. When written with care, it is a roadmap that guides every decision, a pitch that wins support, and a source of confidence on the days when challenges mount.

Technology is having a major effect on every aspect of our lives, and the retail environment is not immune to these changes. Not only has online shopping revolutionised the way we think about buying and consuming, but it has also dramatically changed how we shop in physical stores.

Last month marked eight years since the UK voted to leave the European Union. I remember the exact moment I read the headline ‘UK Votes to Leave the EU’ on my phone and the feeling of shock that started to set in. My first thought was, “Er, now what?” Little did I know I would still be asking that question eight years later… Eight years of uncertainty, negotiations, grace periods, frameworks, and meticulously crafted non-statements. But still no solution.

Pets are like family, right? As a proud cat dad, I’d actually go further and say that they are family. Over the years, I have spent my well-earned money on (many) toys, beds, treats and vet bills for my two feline furballs Nacho and Drake. And I am not alone. According to a recent Fortune Business Insight report, the global pet care market was valued at a massive £171.78 billion in 2022 and is projected to grow from £180.06 billion in 2023 to £269.29 billion by 2030.