Corporate War Games: Next-Level Survival Strategies
During a recent and very long overdue catch up with my friend Trina, I had one of those ‘Aha moments’. To be fair, as someone who spends a lot of time interviewing experts, these moments happen to me a lot, but this one was different. In the 20 years Trina and I have been friends, she’s developed marketing strategies for global brands including Coca Cola, Virgin Atlantic, Nestlé and IKEA . Impressive stuff, but it’s what she’s working on now that really got me thinking…
Taking inspiration from the military and politics, Trina and her business partners set up The Competitive Wargaming Team and now deliver secret, scenario-based ‘corporate war rooms’ for senior leaders designed to predict and outmaneuver competitor moves. My mind was blown, I loved it. When I asked Trina what led her into the (corporate) war business, she said, “It was my associate Ben who spotted the niche, and we all thought it was worth a shot! We all had lots of experience trying to land competitor strategy both in house for brands and either as consultants or (in my case) at advertising agencies… but it was Ben who realised that there was room in the market for a simple and straightforward solution to helping clients focus on beating their competition.”
Origins and Military Inspiration
Following my call, I did a quick Google search and fell down multiple rabbit holes. I discovered that the concept of a war room traces its roots back to military strategy, where such spaces were used for planning and executing operations in times of conflict. America’s 34th President, General Dwight Eisenhower actually held his base of operations deep within Gibraltar’s tunnel network during part of WW2. These war rooms were central hubs where military leaders would gather to strategise, make decisions, and plot the progress of their armed campaigns. The corporate adaptation of this concept translates these strategic planning and decision-making processes to the business environment, allowing companies to navigate the competitive landscape more effectively.
All Out (Corporate) War
At the heart of many global firms, corporate war rooms serve as nerve centres for strategic planning. These spaces are equipped with tools for data analysis, simulation, and real-time decision-making. Companies like McKinsey have highlighted the use of war games as a powerful tool in the corporate strategy arsenal. Through simulations, businesses can anticipate the moves of competitor firms, explore potential market scenarios, and plan their counter-strategies. This is all sounding pretty Machiavellian right? But I guess the higher the market cap the higher the stakes…
According to Trina, the success of a war game depends on how well it’s delivered; “Our process is designed to interrogate existing perceptions and help clients identify their key competitors. That might sound like a simple thing but it’s not always that clear! We do this by interrogating all of the available intelligence a client already has about their market competitors, or stuff that’s available in the public domain, interviewing key stakeholders, and combing through our own knowledge and experience. That process usually throws up several key ‘battlegrounds’ – e.g. areas where there’s a real asymmetry between the client and their competition, or areas that all organisations in that sector will need to give focus to.”
Simulated Scenarios
Once that insight becomes obvious, her team helps the client to create a clear and compelling narrative out of it and design an interactive workshop that lets participants from the client organisation role through a simulated scenario. “For example, we might start a war game with the assumption that a big tender has just been announced by one of the client’s pre-defined competitors” says Trina, “we get participants to address and answer a number of questions. What will the client organisation do to counter or respond? How do we think the competitor will react? The game is played out under time pressured conditions with participants playing roles against type, both within their own organisation and that of the competition.”
Following several intense rounds, participating teams are left with a clear picture of what opportunities they have and what threats they might face. For Trina, the final stage is the one that ensures her clients achieve a tangible outcome from the war game. “After the scenarios, participants usually have a number of ideas and strategies they can take back their business. It’s at this point where we ask participants to share and commit to an action that capitalises on market opportunities or diminishes the threats.”
Small Business Battleground
While the war games concept might seem suited only to the vast resources of global corporations, Trina assures me that small businesses can also apply this ‘big business’ strategic practice. “Although many of our clients are big brands, lots of business problems are pretty universal. We see the same competitor themes coming up again and again. Profit-sapping price wars, scrapping over the same geographies, how to deal with the cost of doing business, regulation change, Tech with a capital T, new entries to the market… which will all feel familiar to anyone in business. And in fact smaller businesses are even better poised in some respects to make change. They may not have the massive budgets or huge global clout of the big corporations, but they have agility and accountability and a sleeves-rolled-up attitude that some of their bigger cousins could do well to borrow!”
Run Your Own War Game
1:Define the Objective: Clearly articulate what you aim to achieve with your war room sessions. This could range from exploring new market opportunities to devising counter-strategies against a competitor’s moves.
2: Gather the Right Team: Having a skilled facilitator is key! Include individuals with diverse perspectives and expertise to ensure a comprehensive analysis of scenarios.
3: Use Available Tools: Leverage technology and data analytics tools to gather insights about market trends, competitor behaviour, and potential opportunities.
4: Stay Focused: This is where the facilitator’s role really comes into play. Ideally this could be someone who doesn’t work with or for you. They can keep discussions balanced and on track.
5: Simulate Scenarios: Conduct simulations or war games to explore different competitive strategies and their potential outcomes.
6: Develop Action Plan: Based on these simulations and the ideas they generate, develop actionable strategies that can be implemented to address identified challenges and opportunities.
This piece has opened my eyes and has got me feeling inspired. It seems the corporate war room offers a structured approach to strategic planning and competitive analysis. While global firms may have pioneered the practice, its principles are universally applicable and its methodology can be scaled to fit.
By adopting a tailored approach to the war room concept, companies can enhance their strategic agility, better understand their competitive landscape, and position themselves for success in today’s dynamic market environment.
OTHER
Whilst Brexit hasn’t exactly been a positive event, we can’t deny that it’s also been the catalyst for diversification and change. It was a true ‘before and after’ moment that made businesses rethink their strategies and, in many cases, change their direction of travel. Gibraltar’s newest bank, justbank, is born from this process. As well as heralding the arrival of a new bank, this fresh start gave the team at IDT Finance the opportunity to create innovative and tailored banking solutions from the ground up. I met with Managing Director, Damian Asquez, and Head of Corporate Banking, Nikolai Gafan, to find out more.
We recently provided a large local organisation with their uniforms. Once the order was delivered, I felt compelled to send them guidelines on how to take care of their uniform. Spending money on clothes and footwear is not a guarantee on making the right impression, either to yourself, nor anyone else- it’s attention to detail that seals the deal.
Whether you’re building a business from the ground up or hoping to grow an existing operation, having a strong business development strategy is the foundation of success. But real, sustainable growth doesn’t come from chasing the next big thing, it comes from getting the essentials right. So, what are the fundamentals you can’t afford to ignore? In my view, this starts with something I call the “Holy Trinity” of small business marketing...
If you’re looking to grow your business, expand your reach post Treaty or simply try something new, collaboration can be one of the most effective ways to do it. The key is approaching it with a bit of structure. And resisting the urge to say yes to everything just because someone seemed nice over a […]
When stakeholder conversations become difficult, most organisations focus on communication. Kerstin Andlaw argues the real issue runs deeper. It is not what we say, but how we stay in the relationship when pressure rises. In complex environments, the ability to work with tension, not avoid it, is what separates transactional engagement from true collaboration.
Corporate Social Responsibility is no longer just for big companies. Small and medium-sized businesses are making a real impact through practical, authentic actions that reflect who they are. From supporting sport, culture and charities to rolling up sleeves for environmental projects, consistent CSR builds trust, loyalty and pride. When businesses show up for their community in meaningful ways, those efforts are noticed and often returned.
In business, we often concentrate on the what and how of an enterprise.
There’s something slightly uncomfortable about sending a contract to a client when you run a small business. Especially in Gibraltar, where relationships matter and business often begins with a conversation over un cafelito rather than a legal document. When you know someone personally, or you’ve been introduced by a mutual contact, it can feel unnecessary to formalise everything. You tell yourself that an email thread is enough. Or that you’ll sort the paperwork later. I used to think like that. Over time, and through a few situations that were more stressful than they needed to be, I’ve realised that putting things in writing isn’t about distrust. It’s about creating guardrails for growth. The clearer the boundaries, the freer you are to focus on doing good work.
Two decades is a long time for any business - with all the strife that businesses large and small have had to endure these past four years, it seems that anxiety among business owners has never been higher. I recently had the pleasure of chatting with Garren Thompson, co-owner and co-founder of Gibraltar hair & beauty salon Miss Shapes, based on Bishop Rapallo’s Ramp. As the business recently hit the 20-year milestone, we discussed the highs and lows of creating a successful salon in a saturated market, how he and his team created their new range of Miss Shapes branded Hair & Beauty products and how this will help build success for another 20 years.
Running a small business is an exciting journey, but without proper bookkeeping, it can quickly become overwhelming. Imagine trying to make critical business decisions without knowing how much money is in your account or being caught off guard by a hefty tax bill because records weren’t kept up to date. Good bookkeeping isn’t just about staying compliant; it’s about gaining control over your business, planning for growth, and avoiding costly mistakes.
Over the past 18 years, I've had the privilege of working with a diverse range of businesses and industries, gaining insights into the challenges they face in implementing effective diversity and inclusion strategies. Often, DEI&B is viewed as a 'nice to have' rather than an essential component of business success. With this in mind, I'm excited to share valuable insights and practical steps to help you create environments where everyone can thrive. You've probably heard of DEI&B, but what do these letters really mean, and why do they matter for you and your organisation? Diversity includes differences like race, gender, age, neurodiversity, disability, LGBTQ+, culture, and more; Equity ensures equal opportunities for all; Inclusion values everyone's contributions; and Belonging means individuals feel accepted and integral to the organisation.
Since 2007, Earth Hour has been known as the biggest hour for the planet as millions of people switch their “lights off” as a symbolic action for the environment
Business Plan Essentials
You have a brilliant idea. You can picture the logo, the customers, maybe even the first sale. But without a clear plan for how to get there, the idea risks staying exactly that - an idea. Starting a business without a plan is like setting off on a trip with no map. You might eventually arrive somewhere, but it is unlikely to be where you hoped. A business plan is not just paperwork. When written with care, it is a roadmap that guides every decision, a pitch that wins support, and a source of confidence on the days when challenges mount.
Mental health issues affect us all. How we manage our daily stresses and anxieties have an impact on our relationships, how we perform in our job and the workplace environment, and our outlook on life. Becoming self-aware of what affects us, managing how we respond to triggers and using tools to help us work through them, are all part of our journey towards MENTAL FITNESS, which is how we should be positively defining it.
One of the most dangerous things anyone can say in business is, "We've always done it this way." This phrase doesn't age well and puts businesses at risk. "We've always done it this way" can quickly look like "flogging a dead horse." This doesn't always mean that businesses need to change everything. Some things, like great service, never go out of fashion. But when sales start to slow down, it's always a good idea to consider taking a new approach. Rebranding a product, service, or entire enterprise can be part of this process. But rebranding should never be taken lightly.
In the latest edition of Thrive, regular contributor John Hayes reflects on the uncertainty facing small and medium-sized businesses in Gibraltar. From Brexit fallout to ever-changing frontier delays, he unpacks why the border remains a top concern—and how local firms are adapting. While resolving post-Brexit cross-border issues is beyond the scope of this correspondent, there are practical steps business owners can take to mitigate and manage the challenges of this uncertainty.
Last month marked eight years since the UK voted to leave the European Union. I remember the exact moment I read the headline ‘UK Votes to Leave the EU’ on my phone and the feeling of shock that started to set in. My first thought was, “Er, now what?” Little did I know I would still be asking that question eight years later… Eight years of uncertainty, negotiations, grace periods, frameworks, and meticulously crafted non-statements. But still no solution.
Success doesn’t just happen; it’s built on a strong foundation of preparation, clarity, and taking consistent action. Whether you’re launching a new business, taking your current side-hustle full-time, or looking to scale in a competitive market, having the right plan in place is essential.
The Treaty between the EU and the UK over Gibraltar is finally giving us some clarity, and yet, it also reminds us just how much sits outside our control. The finer details will take months to surface. Political tides may shift. Promises will be tested by practicalities. Every day, we face issues beyond our reach: new legislation, competitor actions, market trends, customer behaviour, staff turnover, illness, family responsibilities, global events. All of it lives in what Stephen Covey calls the Circle of Concern - things we care about, but cannot directly change. The more we fixate on them, the more frustration can grow.
Imposter syndrome is a psychological behaviour where individuals, including many high achievers, struggle with persistent feelings of self-doubt, inadequacy, or the fear of being exposed as a fraud. Despite their achievements, those experiencing imposter syndrome believe they are undeserving of their success or worry that they've misled others into overestimating their abilities.