How to Rock eCommerce
John W. Hayes
Gibraltar’s size means that shoppers don’t have too far to go to shop. Schools, supermarkets, entertainment, eateries and healthcare are all within easy reach. That hasn’t stopped Gibraltar’s business community from wanting to meet its customers’ needs online. I met three local businesses that have embraced the online shopping experience.
Covid as Catalyst
Like many other local businesses worldwide, Gibraltar’s traders embraced eCommerce urgently during the Covid-19 pandemic and subsequent lockdowns. According to Guy Povedano, associate director at Saccone and Speed, the pandemic was the driving force behind the company’s rapidly adapting its online offering. “The online selling platform was set up during Covid as the only means of sale directly to the consumer at the time,” says Povedano. Before this, Saccone and Speed’s website was purely for information purposes, advertising the brands the company represents.
“The eCommerce site was essential during the Covid crisis, but it proved very useful and popular with certain customers so we decided to keep it going.”
According to Povedano, the online store is particularly popular with customers with mobility issues. Saccone and Speed’s online store is built on the popular Shopify eCommerce platform. Shopify offers its users a scalable, fully-hosted eCommerce solution that is flexible enough to cope with the demands of businesses of all shapes and sizes. This allows the commercial team at Saccone and Speed to manage their entire eCommerce operation in-house.
“Our eCommerce sales are solely for the local population and delivery within the territory of Gibraltar,” says Povedano.
But this hyper-local approach doesn’t mean Saccone and Speed don’t adopt sophisticated marketing strategies to promote their online offering. Highlighting the power of global social media brands like Facebook and Instagram to reach a local audience, Povedano says, “We operate an Omnichannel approach with cross-promotion across our social media platforms.”
From Online to In store
Carlos Electronics is another well-known Gibraltar business to harness the power of Shopify and social media to sell to the local community. Raju Alwani, director of the Alwani Group of companies which operates the Main Street store, cites its online store as very important to the business. The online store has been designed to drive footfall into the company’s ‘brick-and-mortar’ store and attract online orders from local customers. “The online orders come mainly from locals,” says Alwani. “Currently, it’s very difficult to ship outside of Gibraltar.” While fulfilling international orders can be problematic, marketing to the local community in Gibraltar is relatively straightforward. Carlos Electronics relies primarily on social media advertising to promote its online offers to its target audience on the Rock. “We use high-quality ads on social media to target consumers in Gibraltar and the surrounding area,” says Alwani. “Then it’s just a case of offering our customers attractive, competitive prices on a wide range of products.”
In many ways, eCommerce platforms like Shopify and social media networks including Facebook, Instagram and TikTok have democratised the web and enabled businesses of all shapes and sizes to run viable and profitable online shops and services without relying too much on expensive technical support.
Low-cost, laser-focused social media advertising, which allows brands to target consumers using their location and other demographics, also means there is very little waste in marketing spend. This is incredibly important in a location like Gibraltar.
The Food Delivery app
Hungry Monkey was founded in 2016 by Mat Caldwell. Initially a business idea he had set aside in his native Liverpool several years before moving to the Rock, the concept became a reality with the emergence of app-based technology platforms and the support of an investor in Gibraltar’s gaming industry. The company, which started with just a handful of restaurants on board and four delivery bikes, has since become synonymous with life on the Rock, delivering every imaginable type of cuisine to local residents and businesses.
Speaking with David Revagliatte on the Gibraltar Business Podcast, Caldwell remembers one of the first orders to come through the app was a single popadom which the team successfully delivered in one piece. Caldwell believes the success of Hungry Monkey is down to the app solving a problem.
One of the unique challenges that Caldwell faced when building the business was its delivery network. For many eCommerce companies, delivery is outsourced to third-party providers, and the experience could be better. “We wanted to own the bikes,” says Caldwell. “We believed it was our responsibility to maintain the bikes, to commercially insure them and make sure they look great and are safe for our delivery riders.”Caldwell believes that his responsibility to take care of the finer business details extends to the local restaurant businesses that Hungry Monkey partners with. “We are independent,” says Caldwell. “We don’t have any bias towards any restaurant or client at all. We are there to support their businesses.”
Although small, Gibraltar’s eCommerce ecosystem is perfectly formed to serve the needs of the local population. Saccone and Speed, Carlos Electronics, and Hungry Monkey’s online success demonstrate that eCommerce doesn’t have to be a faceless operation. These companies have different personalities and the local community firmly in their hearts.
OTHER
In business, we often concentrate on the what and how of an enterprise.
After teaching in schools for 18 years I decided to take the plunge and embark on a self-employed life. Driven by my passion for teaching children with special educational needs I set out to discover alternative ways to make education accessible to all. My vision was to have the individual in mind, with their own strengths and challenges, and with that came the birth of ‘edYOUcation Clare Francis’; bringing the YOU into learning.
With its largely service-based economy, you'd be forgiven for thinking that Gibraltar didn't have to deal with the problem of toxic waste, perhaps more commonly seen in countries reliant on manufacturing, mining and even agriculture. However, every gaming company, insurance firm, fintech organisation, retailer, restaurant, and literally every other business on the Rock is potentially responsible for producing a particularly nasty waste byproduct - e-waste.
The Treaty between the EU and the UK over Gibraltar is finally giving us some clarity, and yet, it also reminds us just how much sits outside our control. The finer details will take months to surface. Political tides may shift. Promises will be tested by practicalities. Every day, we face issues beyond our reach: new legislation, competitor actions, market trends, customer behaviour, staff turnover, illness, family responsibilities, global events. All of it lives in what Stephen Covey calls the Circle of Concern - things we care about, but cannot directly change. The more we fixate on them, the more frustration can grow.
If you’re looking to grow your business, expand your reach post Treaty or simply try something new, collaboration can be one of the most effective ways to do it. The key is approaching it with a bit of structure. And resisting the urge to say yes to everything just because someone seemed nice over a […]
We all have bad days, right? In business, that can mean we don’t bring our A-game to work and perhaps our service slips. Maybe a dish takes too long to reach a table or a staff member sounds distracted at the till. This could lead to negative Google Reviews or on ‘that’ Facebook group that […]
Running a small business is an exciting journey, but without proper bookkeeping, it can quickly become overwhelming. Imagine trying to make critical business decisions without knowing how much money is in your account or being caught off guard by a hefty tax bill because records weren’t kept up to date. Good bookkeeping isn’t just about staying compliant; it’s about gaining control over your business, planning for growth, and avoiding costly mistakes.
Finding someone who listens, understands, and guides you can make all the difference. For women in Gibraltar, the Women’s Mentorship Programme offers just that – honest conversations and valuable support from people with lived experience who understand. Now in its sixth cycle, the programme pairs women with mentors to help them navigate work, life, and everything in between. Ok, full disclosure: as a recently appointed mentor, that last sentence somewhat triggers the old imposter syndrome and self-doubt, but I am honoured to be part of this scheme and look forward to doing my very best in the months ahead.
The world of work is undergoing a significant transformation, driven by the accelerating capabilities of Generative AI. While robots taking over our jobs might be a sci-fi trope, AI’s ability to learn, create, and automate tasks is undeniably impacting various industries. Generative AI is the umbrella term used to describe the type of AI that can create new content and ideas. This can include text, images, music, code and other types of content. We are now seeing how powerful this tool can be. But is this a threat or a powerful tool waiting to be harnessed? We set out to find out, what does the use of Generative AI look like in Gibraltar?
We’ve said it before and it’s only getting louder: AI is reshaping how businesses work. From chatbots and smart analytics to automated content and decision-making tools, AI is helping smaller firms punch well above their weight. But with that power comes responsibility. As AI use grows, so do the risks around data privacy, and under GDPR, getting it wrong can mean serious fines and lasting reputational damage.
When you’ve been running your own business for a while, you know what works, and it’s easy to rely on the skills that got you to where you are. Chances are, you’re comfortable doing things in a certain way, and your team knows what to expect from your leadership style.
How to: Brainstorm
If you’ve been dreaming of starting your own business, you’re not alone. Data from the UK’s Office for National Statistics (ONS) revealed that the annual number of companies registered is edging closer to the one million mark, that’s up by 75,000 in 2022 which itself was 30,000 higher than in 2021. Whether it's following a passion, aiming for financial independence, or breaking free from the 9-5 grind, every entrepreneurial journey begins with one crucial thing: a solid idea. But coming up with that perfect idea can be tough. This is where brainstorming comes in—it’s the creative springboard that can help you turn your business dreams into reality.
Corporate Social Responsibility is no longer just for big companies. Small and medium-sized businesses are making a real impact through practical, authentic actions that reflect who they are. From supporting sport, culture and charities to rolling up sleeves for environmental projects, consistent CSR builds trust, loyalty and pride. When businesses show up for their community in meaningful ways, those efforts are noticed and often returned.
Forget everything you know about online shopping—eCommerce is evolving fast. While giants like Amazon and eBay once ruled, a new wave of platforms such as TikTok Shop, Shein, and Temu are reshaping the industry. But beneath the flashy deals and viral trends lies a growing conversation about sustainability, waste, and the hidden costs of convenience.
In the latest edition of Thrive, regular contributor John Hayes reflects on the uncertainty facing small and medium-sized businesses in Gibraltar. From Brexit fallout to ever-changing frontier delays, he unpacks why the border remains a top concern—and how local firms are adapting. While resolving post-Brexit cross-border issues is beyond the scope of this correspondent, there are practical steps business owners can take to mitigate and manage the challenges of this uncertainty.
Whether you’re an ebook tapper or traditional page turner, there are thousands of books that can make you better at business. Áine Panter, Head of the School of Business at the University of Gibraltar has curated a list of must-reads that will inspire, inform, and equip you for success.
When stakeholder conversations become difficult, most organisations focus on communication. Kerstin Andlaw argues the real issue runs deeper. It is not what we say, but how we stay in the relationship when pressure rises. In complex environments, the ability to work with tension, not avoid it, is what separates transactional engagement from true collaboration.
Whether you’re building a business from the ground up or hoping to grow an existing operation, having a strong business development strategy is the foundation of success. But real, sustainable growth doesn’t come from chasing the next big thing, it comes from getting the essentials right. So, what are the fundamentals you can’t afford to ignore? In my view, this starts with something I call the “Holy Trinity” of small business marketing...
Raju Purswani examines Ted Baker’s fall, sharing sharp lessons for entrepreneurs: stay true to your brand, beware of overhauls that alienate customers, and balance growth with identity. A cautionary tale with insights every business can learn from.
Did you know that what you eat directly affects your energy levels, brain function, and stress resilience? Poor dietary habits—such as skipping meals, consuming too much caffeine, or relying on processed foods—can lead to energy crashes, brain fog, and reduced efficiency. On the other hand, a well-balanced diet stabilises blood sugar, enhances cognitive function, and keeps stress levels in check.
