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Disrupt or Be Disrupted

Whether you like AI or not – whether you think it will change the legal profession or not (and I think it will at a fundamental level) – the last 2 years, since ChatGPT went live, have created a debate about the future of the legal profession not seen profession-wide since the introduction of ALSPs in the mid-2000s.

Yes, there have been changes to parts of the profession in that time, but nothing on this scale that has the potential to impact the entire profession. 

Now, I know we’ve been here before: Most cryptocurrencies, NFTs, fidget spinners, Pokemon Go – short-lived phenomena that are hugely popular for a short while before quickly losing momentum and fading away.

And there’s no guarantee that AI won’t go the same way.

Except AI has been around for decades – and I mean decades – and we use AI more than we might realise. That virtual assistant device in your home? AI. That streaming service recommendations list? AI. Chatbots? AI. Facial recognition? AI.

AI is being used in the healthcare profession for early disease detection, to develop personalised treatment plans, clinical trials, and in surgery.

In finance, it’s used to help predict market trends, and personalise financial products based on individual needs.

The list goes on and on, and it is highly unlikely that AI won’t, in some way, impact the legal profession.

A recent survey by insights company BTI Consulting found that 31% of law firm leaders say AI will be a big disruptor in 2025 and beyond. They expect Generative AI to fundamentally alter how law firms operate, delivering:

  • Faster, more efficient workflows
  • Better strategies and outcomes for clients
  • Improved and more personalised client service
  • Higher rates and margins — based on higher value
  • Solutions to privacy and confidentiality challenges, rather than barriers
  • Superior work products in a sea of legal complexity

47% think it may have an impact, though they have questions around regulation, security, and effectiveness. They’re cautious, but they’re looking into it.

16% don’t think AI will shake things up, believing it might be useful for minor tasks, but it won’t fundamentally change the way law firms operate.

Just 6% say AI is just another fad, believing it won’t have any real impact on the legal industry and see no reason to change their approach.

Whichever camp you fall into, what matters is knowing what’s going on – playing around with the technology, learning what it can do, and thinking about whether it can help improve the way you work.

Lawyers are lifelong learners – whichever practice area you have chosen, the law never stands still, so keeping up-to-speed with the ever-changing landscape is vital. The business of law is no different, and the need to keep exploring what is out there always presents opportunities, it’s never a waste of time.

And while I don’t think technology is always the answer, there are places where technology like AI can seriously help the client journey and experience. Because that’s what it should be about: improving customer experience and helping clients get better outcomes.

Very often, disruption comes from outside rather than within, and this can leave the profession, and those who work in it, too far behind the curve to do much about it.

And that’s the point really: disruption by AI has happened in every sector it has gone into. By understanding what it can do, you can better decide whether to be part of that disruption or have it done to you.

At Legal Balance, we’re spending a lot of time looking into AI, its use cases and where it can add value. And we’re only scratching the surface.

If you’d like to have a chat about where you can start, get in touch, I’ll help you cut through the noise.

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