Exploring Imposter Syndrome
Imposter syndrome is a psychological behaviour where individuals, including many high achievers, struggle with persistent feelings of self-doubt, inadequacy, or the fear of being exposed as a fraud. Despite their achievements, those experiencing imposter syndrome believe they are undeserving of their success or worry that they’ve misled others into overestimating their abilities.
As a content creator, author and trainer, I meet people suffering from imposter syndrome every day. They often disguise their symptoms by telling me they are unable or unwilling to perform tasks that will help them raise their profile and become more successful in whatever they do because of a lack of time or other resources. In reality, they are scared to raise their head above the parapet and shout, “I have an opinion,” because they fear what other people will think of them. This phenomenon is particularly true in small, tight-knit communities like Gibraltar, where everybody knows everybody else.
The good news is that while there may not be a cure for imposter syndrome, you can take steps to alleviate the problem.
Imposter Syndrome made me a writer
A little over 12 years ago, I was speaking at a marketing event about the opportunities available to business owners who were able to position themselves as thought leaders in their respective industries by creating and publishing relevant, timely, and engaging content.
At the end of my session, I was approached by a delegate who found my presentation illuminating but doubted it would work for her. She asked me why anyone would be interested in or believe anything she had to say. It turned out she had a lot to say and the credibility to back it up. With more than 20 years of experience in her industry, she knew not only her products inside out but also everything about her competitors, and she had walked more than a few miles in her customers’ shoes. She was more than qualified to call herself a thought leader, and fear was the only thing holding her back. She was suffering from a severe bout of imposter syndrome.
I took her experience and wrote a short article entitled “Believe in yourself, you’re a thought leader,” which was published on the blog of the marketing company I was working for at the time. The blog clearly resonated with a large audience and quickly went viral, generating tens of thousands of views and countless social media engagements. The success of that blog post provided me with a much-needed confidence boost.
I’d been harbouring an ambition to write a book for a long time. I just didn’t know what that book would be about. Realising I’d hit a deep vein of content with that short blog post, I set about expanding on the topic and turned it into a much more detailed manuscript, which I intended to self-publish. Fate had other ideas for that book. After randomly meeting a publisher at another event, I landed a book deal, and my first book, Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing, was published.
That little book took me around the world. I’ve been fortunate enough to speak on the topic of thought leadership marketing everywhere from San Diego to Istanbul and everywhere in between, including numerous presentations and workshops, including my regular Content Marketing Bootcamps here in Gibraltar.
Five books and hundreds of events later, you’d be forgiven for thinking I was a pretty confident public speaker. And yet, whether I’m speaking to a handful of delegates in a training room or a theatre full of attendees at a larger conference, I’m often gripped by pre-event anxiety and find myself catastrophising every potential negative outcome. The fact is, I also suffer from imposter syndrome. I think we all do.
Don’t fret about failure
It’s inevitable that sometimes things don’t quite go to plan. I’ve delivered hundreds of training events and presentations, and while some have been better than others, I can honestly say that only one event was a complete failure. I was ill and in hindsight I should have cancelled the event. My fear of letting people down, ultimately led to me letting people down. I apologised, refunded my delegates, and tried to move on.
Over the years, I’ve learned that people are very forgiving if you treat people right and own your mistakes. However, a symptom of imposter syndrome will guarantee that you only ever focus on those negative experiences and not your previous successes. In such cases, my best advice is to give yourself a shake and continue to put your best foot forward. Good luck – you’ve got this!
SHARE THIS
OTHER
As the CEO of a specialist security business called Paladin Defence and close protection operative/ private security contractor, I have experienced security threats of all types since 1990. From opportunistic personal attacks to targeted organised commercial crime, I feel there is a lot more we should be doing to defend and protect ourselves. Understandably, Gibraltar is considered to have a relatively low crime rate; but what are the realistic threats and risks to small businesses in our corner of the Mediterranean?
Who doesn’t love a good office gossip? Hushed conversations by the coffee machine, knowing glances across the office, colleagues who "just thought you should know" – it’s all just harmless banter, right? Not quite. While gossip might seem like an inevitable part of office life, the reality is much less entertaining. Workplace backbiting can destroy trust, drain morale, and impact team productivity. Few people understand this better than Norwegian psychotherapist Glenn Rolfsen. With over two decades of experience in psychotherapy, Glenn has dedicated his career to helping businesses tackle workplace negativity head-on. His innovative "Gozzip" method has been transforming office cultures worldwide, earning him recognition at TEDx talks and WHO conferences.
Gibraltar’s size means that shoppers don’t have too far to go to shop. Schools, supermarkets, entertainment, eateries and healthcare are all within easy reach. That hasn’t stopped Gibraltar's business community from wanting to meet its customers' needs online. I met three local businesses that have embraced eCommerce.
With its largely service-based economy, you'd be forgiven for thinking that Gibraltar didn't have to deal with the problem of toxic waste, perhaps more commonly seen in countries reliant on manufacturing, mining and even agriculture. However, every gaming company, insurance firm, fintech organisation, retailer, restaurant, and literally every other business on the Rock is potentially responsible for producing a particularly nasty waste byproduct - e-waste.
Love is big business. According to official statistics, 1,745 weddings took place in Gibraltar in 2021 followed by another 1,761 weddings in 2022 and a further 1640 in 2023. That’s around 33 weddings each week or 6 every single day. With an estimated population of around 33,000, it’s safe to say that, no, we aren’t all marrying each other, but that Gibraltar is a very popular place for many people to come and say ‘I do’. In fact, in all three years, non-residents outnumbered residents by an average of 90% to 10%. The stats point to a healthy wedding sector, one that our Minister for Tourism, Christian Santos is keen to develop. In an interview with the Gibraltar Chronicle he recently said he wanted; “Gibraltar to be the Las Vegas of Europe” when it comes to weddings. Unlike Vegas, we don’t have Elvis. But we do have John. Music legend John Lennon famously married Yoko Ono here in 1969 and put the Rock on the map for ‘Fast Track’ weddings. If music’s not your thing, acting legend Sean Connery (AKA James Bond) also tied the knot here (twice)!
Technology is having a major effect on every aspect of our lives, and the retail environment is not immune to these changes. Not only has online shopping revolutionised the way we think about buying and consuming, but it has also dramatically changed how we shop in physical stores.
The world of work is undergoing a significant transformation, driven by the accelerating capabilities of Generative AI. While robots taking over our jobs might be a sci-fi trope, AI’s ability to learn, create, and automate tasks is undeniably impacting various industries. Generative AI is the umbrella term used to describe the type of AI that can create new content and ideas. This can include text, images, music, code and other types of content. We are now seeing how powerful this tool can be. But is this a threat or a powerful tool waiting to be harnessed? We set out to find out, what does the use of Generative AI look like in Gibraltar?
There’s something slightly uncomfortable about sending a contract to a client when you run a small business. Especially in Gibraltar, where relationships matter and business often begins with a conversation over un cafelito rather than a legal document. When you know someone personally, or you’ve been introduced by a mutual contact, it can feel unnecessary to formalise everything. You tell yourself that an email thread is enough. Or that you’ll sort the paperwork later. I used to think like that. Over time, and through a few situations that were more stressful than they needed to be, I’ve realised that putting things in writing isn’t about distrust. It’s about creating guardrails for growth. The clearer the boundaries, the freer you are to focus on doing good work.
In the latest edition of Thrive, regular contributor John Hayes reflects on the uncertainty facing small and medium-sized businesses in Gibraltar. From Brexit fallout to ever-changing frontier delays, he unpacks why the border remains a top concern—and how local firms are adapting. While resolving post-Brexit cross-border issues is beyond the scope of this correspondent, there are practical steps business owners can take to mitigate and manage the challenges of this uncertainty.
After teaching in schools for 18 years I decided to take the plunge and embark on a self-employed life. Driven by my passion for teaching children with special educational needs I set out to discover alternative ways to make education accessible to all. My vision was to have the individual in mind, with their own strengths and challenges, and with that came the birth of ‘edYOUcation Clare Francis’; bringing the YOU into learning.
Gibraltar has long been home to many international businesses. Gaming giants, UK-based insurance companies and far-flung fintech firms are all drawn here thanks to our strategic location and business-friendly environment. Carl Clavering moved his insurance business to Gibraltar, and it’s safe to say, it’s transformed his life. When I caught up with Carl, it was clear that his decision to relocate wasn't just about tax advantages or access to the UK market —it was about finding a place that felt like home, both for his business and his family.
Finding someone who listens, understands, and guides you can make all the difference. For women in Gibraltar, the Women’s Mentorship Programme offers just that – honest conversations and valuable support from people with lived experience who understand. Now in its sixth cycle, the programme pairs women with mentors to help them navigate work, life, and everything in between. Ok, full disclosure: as a recently appointed mentor, that last sentence somewhat triggers the old imposter syndrome and self-doubt, but I am honoured to be part of this scheme and look forward to doing my very best in the months ahead.
Corporate Social Responsibility is no longer just for big companies. Small and medium-sized businesses are making a real impact through practical, authentic actions that reflect who they are. From supporting sport, culture and charities to rolling up sleeves for environmental projects, consistent CSR builds trust, loyalty and pride. When businesses show up for their community in meaningful ways, those efforts are noticed and often returned.
Eran Shay's journey is emblematic of the modern entrepreneur. A self-confessed ‘out-of-the-box’ thinker, he swapped a successful corporate career and a senior role at Deloitte to pursue his own projects and business opportunities.
During a recent and very long overdue catch up with my friend Trina, I had one of those ‘Aha moments’. To be fair, as someone who spends a lot of time interviewing experts, these moments happen to me a lot, but this one was different. In the 20 years Trina and I have been friends, she’s developed marketing strategies for global brands including Coca Cola, Virgin Atlantic, Nestlé and IKEA . Impressive stuff, but it’s what she’s working on now that really got me thinking…Taking inspiration from the military and politics, Trina and her business partners set up The Competitive Wargaming Team and now deliver secret, scenario-based ‘corporate war rooms’ for senior leaders designed to predict and outmaneuver competitor moves.
We’ve said it before and it’s only getting louder: AI is reshaping how businesses work. From chatbots and smart analytics to automated content and decision-making tools, AI is helping smaller firms punch well above their weight. But with that power comes responsibility. As AI use grows, so do the risks around data privacy, and under GDPR, getting it wrong can mean serious fines and lasting reputational damage.
AI is poised to reshape the legal profession, with 31% of law firm leaders predicting major disruption by 2025. Scott Simmons explores how AI could improve client outcomes, streamline workflows, and drive value. Whether you’re cautious or curious, it’s time to explore AI’s potential.
Introducing the Thrive Catalog - A curated collection of goodies selected by our editorial team each quarter. Everything featured is available right here, right now at prices that are better than or compete with the internet.
Running a small business is an exciting journey, but without proper bookkeeping, it can quickly become overwhelming. Imagine trying to make critical business decisions without knowing how much money is in your account or being caught off guard by a hefty tax bill because records weren’t kept up to date. Good bookkeeping isn’t just about staying compliant; it’s about gaining control over your business, planning for growth, and avoiding costly mistakes.
In an age where small businesses must adapt to stay in business, outsourcing has long been a way to enhance efficiency and streamline operations. Derived from the simple philosophy of delegating certain non-core tasks to external experts, outsourcing allows businesses to concentrate on their primary objectives and strengths. For the uninitiated, it's about seeking external expertise for tasks outside your comfort zone, skills base or business's main expertise.