How to Handle Business Reviews
We all have bad days, right? In business, that can mean we don’t bring our A-game to work and perhaps our service slips. Maybe a dish takes too long to reach a table or a staff member sounds distracted at the till. This could lead to negative Google Reviews or on ‘that’ Facebook group that we all know about… In a world where customers check ratings before they buy, one bad comment can feel like it cancels out all the good work you do and takes the wind right out of your sails.
In Gibraltar, feedback travels fast and in the days before online reviews, local businesses have always had to be mindful of positive and negative word of mouth. Around the world, online reviews began to take hold in the early 2000s with sites like TripAdvisor and Yelp enabling users to leave public feedback online. It wasn’t until later that decade that the online review reached Gibraltar with the rise of Google Reviews and Facebook recommendations. Today, online reviews are now part of everyday business life and a feature on most client-facing sites and apps. Whether you run a busy morning cafe, a legal practice or a shop, people are likely to look you up before they walk through the door.
Good reviews act like word of mouth on steroids. They reassure new customers and remind regulars why they keep coming back. Negative ones sting, but they also give you a chance to show your character. A single comment can shape perception, so businesses that handle feedback well stand out.
Celebrate the Good
When someone leaves a positive review, acknowledge it. Thanking the customer by name makes them feel valued and shows others you are listening. A beauty salon might respond to praise with a warm, simple note: “We’re delighted you enjoyed your visit. Thank you for choosing us and we look forward to seeing you again.”
Small gestures like this build goodwill. They also create content you can reuse. Many businesses now share customer quotes on social media or frame them in-store. It is free marketing with real credibility.
Stay Calm with the Bad
The hard part is dealing with criticism. It is natural to feel defensive when you see a one-star rating pop up. Resist the urge to fire back. Read the comment, check the facts, then respond calmly.
Take a restaurant on Main Street. If a diner posts that their food was cold and service slow, a good response might be: “We are sorry your experience did not match our usual standards. Thank you for raising this. Please get in touch so we can make it right.”
It acknowledges the problem, apologises, and offers to fix it. No excuses and no argument. That tone shows professionalism, which other potential customers will notice.
Take Issues Offline and Learn from Patterns
When a customer posts a complaint, reply briefly in public and then move the details to a private channel. For example: “Sorry to hear about this. Please message us your details so we can arrange a replacement or refund.” Quick action turns frustration into trust, and often the customer will come back online to say the issue was handled well, which is more powerful than any advert.
It is also worth looking beyond the single review. One bad comment is not a disaster, but if you start to see the same feedback appearing again and again, it is a signal to act. A salon with repeated complaints about waiting times might need to rethink its booking system. A café that hears regular comments about unfriendly service could benefit from staff training. Reviews are more than reputation management. They are free market research that helps you spot where your business can improve.
Invite Feedback
Do not wait for reviews to appear. Invite them. Many customers are happy with their experience but never think to leave a eview unless you ask. A polite prompt can make all the difference. This could be as simple as a small sign at the till, a follow-up message after purchase, or staff asking directly at the end of service.
For shops and cafés on Main Street, where cruise ship visitors often choose where to spend money based on ratings, even a few extra reviews can tip the balance. And if your business already has a loyal customer base who are satisfied, encouraging them to share their views online can be especially powerful. Their feedback gives new visitors confidence and builds momentum behind your reputation.
Make Reviews a Team Effort
Your team should be part of the conversation around reviews. Staff shape the customer experience every day, so share feedback with them, celebrate the good comments, and talk openly about the bad ones. This keeps reviews from feeling like blame and instead makes them a tool for learning.
It helps to celebrate milestones together, such as reaching a set number of positive reviews in a month, or to spotlight individuals when their name is mentioned in feedback. A small reward or even public recognition can go a long way in showing staff that their efforts matter. These moments build pride and encourage consistency in service.
And remember, no business has a perfect record. Customers know this. What matters is how you respond. Being open and honest about mistakes often earns more respect than staying silent. In a place as connected as Gibraltar, the way you handle one review on Google or TripAdvisor can influence many future decisions.
Before you go…
Think of reviews as an ongoing conversation with your customers. The positive ones are an opportunity to amplify what you do well. The negative ones are a chance to show how you put things right. So next time you see a new review, take a breath before you reply. Thank people when they are kind, and when they are critical, listen carefully. How you respond will speak louder than the review itself.
OTHER
Starting and running a small business is rewarding but comes with its fair share of challenges. The path of entrepreneurship is often characterised by immense dedication, long hours, and tough decisions. As a small business owner, you're not just responsible for the operations and growth of your company and team, but also for your own wellbeing.
AI is poised to reshape the legal profession, with 31% of law firm leaders predicting major disruption by 2025. Scott Simmons explores how AI could improve client outcomes, streamline workflows, and drive value. Whether you’re cautious or curious, it’s time to explore AI’s potential.
In the latest edition of Thrive, regular contributor John Hayes reflects on the uncertainty facing small and medium-sized businesses in Gibraltar. From Brexit fallout to ever-changing frontier delays, he unpacks why the border remains a top concern—and how local firms are adapting. While resolving post-Brexit cross-border issues is beyond the scope of this correspondent, there are practical steps business owners can take to mitigate and manage the challenges of this uncertainty.
Finding someone who listens, understands, and guides you can make all the difference. For women in Gibraltar, the Women’s Mentorship Programme offers just that – honest conversations and valuable support from people with lived experience who understand. Now in its sixth cycle, the programme pairs women with mentors to help them navigate work, life, and everything in between. Ok, full disclosure: as a recently appointed mentor, that last sentence somewhat triggers the old imposter syndrome and self-doubt, but I am honoured to be part of this scheme and look forward to doing my very best in the months ahead.
Business Plan Essentials
You have a brilliant idea. You can picture the logo, the customers, maybe even the first sale. But without a clear plan for how to get there, the idea risks staying exactly that - an idea. Starting a business without a plan is like setting off on a trip with no map. You might eventually arrive somewhere, but it is unlikely to be where you hoped. A business plan is not just paperwork. When written with care, it is a roadmap that guides every decision, a pitch that wins support, and a source of confidence on the days when challenges mount.
Whether you’re an ebook tapper or traditional page turner, there are thousands of books that can make you better at business. Áine Panter, Head of the School of Business at the University of Gibraltar has curated a list of must-reads that will inspire, inform, and equip you for success.
Whether you’re building a business from the ground up or hoping to grow an existing operation, having a strong business development strategy is the foundation of success. But real, sustainable growth doesn’t come from chasing the next big thing, it comes from getting the essentials right. So, what are the fundamentals you can’t afford to ignore? In my view, this starts with something I call the “Holy Trinity” of small business marketing...
Did you know that what you eat directly affects your energy levels, brain function, and stress resilience? Poor dietary habits—such as skipping meals, consuming too much caffeine, or relying on processed foods—can lead to energy crashes, brain fog, and reduced efficiency. On the other hand, a well-balanced diet stabilises blood sugar, enhances cognitive function, and keeps stress levels in check.
Last month marked eight years since the UK voted to leave the European Union. I remember the exact moment I read the headline ‘UK Votes to Leave the EU’ on my phone and the feeling of shock that started to set in. My first thought was, “Er, now what?” Little did I know I would still be asking that question eight years later… Eight years of uncertainty, negotiations, grace periods, frameworks, and meticulously crafted non-statements. But still no solution.
Gibraltar has long been home to many international businesses. Gaming giants, UK-based insurance companies and far-flung fintech firms are all drawn here thanks to our strategic location and business-friendly environment. Carl Clavering moved his insurance business to Gibraltar, and it’s safe to say, it’s transformed his life. When I caught up with Carl, it was clear that his decision to relocate wasn't just about tax advantages or access to the UK market —it was about finding a place that felt like home, both for his business and his family.
Technology is having a major effect on every aspect of our lives, and the retail environment is not immune to these changes. Not only has online shopping revolutionised the way we think about buying and consuming, but it has also dramatically changed how we shop in physical stores.
Introducing the Thrive Catalog - A curated collection of goodies selected by our editorial team each quarter. Everything featured is available right here, right now at prices that are better than or compete with the internet.
Two decades is a long time for any business - with all the strife that businesses large and small have had to endure these past four years, it seems that anxiety among business owners has never been higher. I recently had the pleasure of chatting with Garren Thompson, co-owner and co-founder of Gibraltar hair & beauty salon Miss Shapes, based on Bishop Rapallo’s Ramp. As the business recently hit the 20-year milestone, we discussed the highs and lows of creating a successful salon in a saturated market, how he and his team created their new range of Miss Shapes branded Hair & Beauty products and how this will help build success for another 20 years.
Running a small business is an exciting journey, but without proper bookkeeping, it can quickly become overwhelming. Imagine trying to make critical business decisions without knowing how much money is in your account or being caught off guard by a hefty tax bill because records weren’t kept up to date. Good bookkeeping isn’t just about staying compliant; it’s about gaining control over your business, planning for growth, and avoiding costly mistakes.
My name is John Hayes, and I'm a really busy guy. Busy procrastinating most of the time. You wouldn't believe how many unessential tasks I had to complete before sitting down and writing this article. Those sales reports and emails don't check themselves. Yep, I've been busy. Busy doing nothing. We've all had one of those days where we feel like we've been incredibly "busy" - but can't quite put our finger on what we actually accomplished. Maybe we spent three hours answering emails, another two fiddling with a spreadsheet no one asked for, and another hour in a meeting that could have been an email or WhatsApp message. At the end of it all, the to-do list somehow got longer, not shorter.
After teaching in schools for 18 years I decided to take the plunge and embark on a self-employed life. Driven by my passion for teaching children with special educational needs I set out to discover alternative ways to make education accessible to all. My vision was to have the individual in mind, with their own strengths and challenges, and with that came the birth of ‘edYOUcation Clare Francis’; bringing the YOU into learning.
As the CEO of a specialist security business called Paladin Defence and close protection operative/ private security contractor, I have experienced security threats of all types since 1990. From opportunistic personal attacks to targeted organised commercial crime, I feel there is a lot more we should be doing to defend and protect ourselves. Understandably, Gibraltar is considered to have a relatively low crime rate; but what are the realistic threats and risks to small businesses in our corner of the Mediterranean?
Pets are like family, right? As a proud cat dad, I’d actually go further and say that they are family. Over the years, I have spent my well-earned money on (many) toys, beds, treats and vet bills for my two feline furballs Nacho and Drake. And I am not alone. According to a recent Fortune Business Insight report, the global pet care market was valued at a massive £171.78 billion in 2022 and is projected to grow from £180.06 billion in 2023 to £269.29 billion by 2030.
There’s something slightly uncomfortable about sending a contract to a client when you run a small business. Especially in Gibraltar, where relationships matter and business often begins with a conversation over un cafelito rather than a legal document. When you know someone personally, or you’ve been introduced by a mutual contact, it can feel unnecessary to formalise everything. You tell yourself that an email thread is enough. Or that you’ll sort the paperwork later. I used to think like that. Over time, and through a few situations that were more stressful than they needed to be, I’ve realised that putting things in writing isn’t about distrust. It’s about creating guardrails for growth. The clearer the boundaries, the freer you are to focus on doing good work.
When stakeholder conversations become difficult, most organisations focus on communication. Kerstin Andlaw argues the real issue runs deeper. It is not what we say, but how we stay in the relationship when pressure rises. In complex environments, the ability to work with tension, not avoid it, is what separates transactional engagement from true collaboration.