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Q&A: Lili Olivero

If you’ve launched something new, original or impactful in Gibraltar, now’s your chance to put it in the spotlight. The GFSB and Gibtelecom are inviting entries for the 2025 Business Innovation Award, a prize that celebrates first-to-Gibraltar ideas and the people behind them.

To inspire this year’s hopefuls, we caught up with last year’s winner, Lili Olivero, founder of Green Wave and the Eco Loyalty Rewards Programme, to talk about the experience and what winning meant for her and her business.

How did it feel to win the GFSB Business Innovation Award?

Winning the GFSB Business Innovation Award was amazing and an incredible honour. It felt like a real validation of all the hard work, creativity and risks we put into developing something new and impactful. It gave us a real boost to keep pushing boundaries. It was also really nice to be publicly recognised for something that started as a very small idea and grew into something much bigger. I felt proud of what we had accomplished and grateful for the opportunity to share our story with a wider audience.

What was the experience of applying and presenting like?

It was fantastic. The process was well organised, and I really appreciated the opportunity to present our project to a panel of judges who clearly cared about innovation and progress in Gibraltar. They asked insightful questions that challenged us to think even deeper about our impact and future plans. It pushed me out of my comfort zone. I do not enjoy public speaking but it was a good reminder of how important it is to be able to confidently share your mission and vision with others.

Has the award made a difference to your business?

Absolutely. Beyond the recognition, it gave us credibility that opened doors and started conversations. People have reached out purely because they saw we had won. It helped raise awareness about our work and led to new collaborations. It has also boosted our visibility, which is so important when you’re trying to grow something from the ground up. I would say it has helped us grow in really valuable ways, both personally and professionally.

Would you recommend others apply?

Without a doubt. The process helps you to refine your vision and communicate it clearly, which is valuable even if you do not win. The exposure and opportunities are worth it alone. Plus, it is a brilliant way to meet and connect with other people in the business community. If you are serious about your business and passionate about innovation, this experience can really move you forward. It is an incredible opportunity and I would definitely encourage others to go for it.

Think your business has what it takes?

If Lili’s words haven’t edged you closer to the application form, I am not sure what else will! Give it a go and Apply for the 2025 Business Innovation Award

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