A Business Community Paying Attention
Last week, we shared a Treaty Readiness Survey with our members and the wider community to take a temperature check of how they feel with just over a month to go until July 15th. The results provide a useful snapshot of how Gibraltar businesses currently feel about Treaty implementation, with responses pointing to a business community that is engaged with the issue but still facing uncertainty around the practical implications.
Respondents represented a mix of business types, with the largest share operating in services, followed by businesses selling products or goods, and a smaller group selling both. This spread is important because the perceived impact of Treaty implementation appears to cut across different types of businesses, rather than being confined to one sector or operating model.
Clarity Remains a Major Concern
A key finding is that clarity remains a significant concern. While some businesses feel they have a partial understanding of the expected Treaty-related changes, none described the position as very clear. A notable proportion described the changes as very unclear, while others sat in the middle, suggesting that many businesses may still be waiting for more detailed, practical guidance before they can make firm plans.
Preparedness Levels Are Mixed
Preparedness levels are mixed. Some businesses consider themselves fairly prepared, but a similar proportion remain neutral, and a sizeable group say they are either not very prepared or not prepared at all. This suggests that, while some businesses have begun to think through the implications, overall readiness is uneven and may depend heavily on each business’s exposure to cross-border movement, goods, staffing, supply chains or administrative processes.
Where Businesses Expect the Impact to Be Felt
When asked which areas could be affected, businesses most frequently pointed to customs, tax or administrative requirements. Pricing and operating costs also emerged as a major concern, followed by movement of goods and supply chains or deliveries. Cross-border staff movement, recruitment and access to customers or clients were also identified, but to a lesser extent. The fact that no respondents selected “none of the above” indicates that businesses broadly expect Treaty implementation to have some practical impact.
Businesses Are Taking Steps, But Many Still Need Guidance
There is evidence that businesses are beginning to take action. The most common steps taken include reviewing internal processes and speaking with suppliers, clients or logistics partners. Some have sought professional advice, reviewed pricing or contractual terms, or attended briefings and information sessions. However, a meaningful proportion are still unsure what steps are required, which reinforces the need for clearer, business-focused communication and guidance.
Confidence Is Cautious Rather Than Strong
Confidence in adapting to the Treaty is cautious rather than strong. While some businesses expressed confidence, the largest group placed themselves in the middle, neither confident nor unconfident. Others expressed low confidence. This points to a business community that is not necessarily resistant to change, but which may not yet have enough information to feel assured about how it will adapt.
Sentiment Tilts Towards Concern
Overall sentiment is weighted more towards concern than optimism. Negative sentiment outweighed positive sentiment, with a sizeable group also selecting neutral. Interestingly, no respondents said it was too early to say, suggesting that businesses have already formed views or concerns, even if they do not yet feel fully informed.
The Human Response: Uncertainty Dominates
The open sentiment responses add useful colour to the quantitative findings. Words such as “unclear”, “uncertain”, “unsure”, “anxious”, “pressure” and “nervous” suggest that uncertainty is the dominant emotional theme. There were also more positive or pragmatic responses, including “positive”, “optimistic” and “readyish”, indicating that some businesses see potential upside or feel capable of adapting. However, responses such as “cynical”, “foolhardy” and “betrayed” point to a layer of frustration and distrust among some respondents.
The Overall Picture
Taken together, the findings suggest that Gibraltar businesses are alert to the potential impact of Treaty implementation but are not yet uniformly prepared. The main challenge appears to be less about willingness to adapt and more about clarity, confidence and practical guidance. Businesses are already identifying likely areas of impact, particularly around administration, costs, goods and supply chains, but many still need clearer information to translate awareness into concrete readiness.
The overall picture is therefore one of cautious concern. Gibraltar businesses appear to be watching developments closely, taking some preparatory steps where possible, but still seeking the certainty and detail required to plan with confidence.
Women in Enterprise welcomed members and guests to My Wines Roof Terrace on Wednesday evening for its annual Summer Social, bringing together women from across Gibraltar’s business community for an evening centred on conversation, connection and collaboration. The event provided an opportunity for entrepreneurs, professionals and business leaders from a wide range of sectors to step away from their day-to-day routines, reconnect with familiar faces and build new relationships within the Women in Enterprise network.
This week’s ThriveEDIT member Q&A spotlights Advisiom Global M&A, a Gibraltar-founded, AI-enabled network connecting independent boutique M&A advisory firms across borders. It is a business with a truly international remit, but one that remains rooted in Gibraltar, bringing investment bankers from Australia, Singapore, the USA and Europe together through its first Deal Summit hosted in Gibraltar very recently.
Can Amazon deliver into Gibraltar after the Treaty? It's one of the questions retailers keep asking. New Government guidance confirms that commercial deliveries from Spain and the EU, including online orders, must still comply with customs and tax rules and cannot simply cross the border unchecked. We break down what the guidance says about Amazon, Spanish retailers, takeaway deliveries, enforcement and fair competition.
The Government has announced a series of sector-specific Treaty Town Hall meetings, aimed at helping businesses understand how the new arrangements will work in practice. The initial sessions will focus on pharmaceuticals, medical products and special customs procedures, with ministers, HM Customs and the Attorney General on hand to answer questions and provide further guidance ahead of implementation.
More than 250 members and guests gathered at a sold-out GFSB Annual Dinner just one month before Treaty implementation. With addresses from Owen Smith and Minister Gemma Arias-Vasquez, and an inspiring keynote from GoHenry co-founder Louise Hill, the evening combined practical insight, entrepreneurial lessons and plenty of conversation about Gibraltar's future.